AdVizor

A powerful Django-based web application that provides real-time analytics and visualization for advertising campaign performance data.

Python
Django
DataVisualization
Analytics
WebDevelopment
Marketing
Dashboard
RealTime
AdVizor
AdVizor

AdVizor is a comprehensive analytics dashboard that helps marketing teams and advertisers track, analyze, and optimize their advertising campaigns through intuitive visualizations and powerful filtering capabilities.

Key Features

  • Interactive dashboard with real-time data visualization
  • Dynamic filtering with custom date range selection
  • Performance metrics tracking (clicks, CTR, conversion rates)
  • Geographic performance analysis and distribution maps
  • Ad type and topic effectiveness analysis
  • Daily clicks trend charts and comparison graphs

Technology Stack

  • Backend: Python with Django web framework
  • Database: Django ORM with migration support
  • Frontend: HTML, CSS, JavaScript with dynamic chart rendering
  • Data Processing: Support for CSV data imports
  • Visualization: Interactive charts and geographic maps

Implementation Highlights

  • Custom data models for advertising metrics
  • Admin interface for data importing and management
  • Support for the Mendeley Online Advertisement Click-Through Rates Dataset
  • Multi-dimensional analytics with cross-filtering capabilities
  • Responsive design that works across desktop and tablet devices